Deepika Govind is an original, innovative and spirited designer. She holds sacred the sensitive touch of the human hand, the meditative thought of the weaver. Striving to bring to life the value of natural fibre, a hand-woven textile, a handcrafted ensemble. Her flagship stores in New Delhi and Bengaluru showcases the originality of her designs, be it her prêt, couture collection or lifestyle accessories. Her design philosophy is 'Fashion for EARTH’ (E= Elements, A= Art, R= Revolution, T= Technology, and H= Human Hand). With a keen eye for detailing and precision, each of Deepika’s handcrafted ensembles is akin to unique pieces of art, representing the contradiction that dwells in each of us.
Deepika Govind has a Degree in Arts from Mount Carmel College, Bangalore and a Masters in Economics at Stella Maris College, Madras. She attended the programme on sketching and presentations and Programme in Pattern-making, National Institute of Fashion Technology (NIFT, Bangalore); Programme on merchandising, NIFT, Bangalore; She even has the experience of working with kalamkari and kasuti artists (traditional crafts).
Inspired by the world around her and true to her Indian roots, Deepika Govind is one of Bangalore's most celebrated fashion designers. She is the avant-garde artist whose work is innovative yet wearable, creative but somewhat classic. Her collections have been based on traditional weaves and natural dyes.
"Dark colours define the season," says Govind. "Blacks and teal aqua are hot this season." "Checks are in, as are vibrant graphic prints like that of foliage," she says. This can be done either through digital or block printing, although Govind is always more inclined toward some sort of hand work like scribbling through textile paint or using a sponge to create patterns on fabric.
"People with larger body types should veer away from dramatic prints," she advises. The same applies to petite people who tend to get 'swallowed' by a powerful print. "I am not a fan of animal prints," she says emphatically. "I think animals look better in their own skins than we do in theirs."